Digital Marketing / Internet marketing / Online Marketing are one of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of individuals who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it vital for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing is solely marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is this task. That is what Online marketing must be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing can be a wider concept compared with what social media marketing in the sense that, all social media platforms are available digitally i.e. over the internet. However, there are other platforms that come under digital marketing aside social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and try out your website efficiently. It is actually a way to get higher rankings in the search results on search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every web marketer as it helps you stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it for you to products that possess a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple nights. It can be seen as all the consumer on various platforms, websites and showing your personalized ad copy within so as aid keep reminding them relating to visit to your website.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771